Use CRE Investor Communication Software to Boost Performance
GP How-tos
Success Today is About More Than Simply Finding Deals
As a commercial real estate professional, you’re well aware of the top priority in the industry today: sourcing new deals. While many firms and investors are laser-focused on finding their next opportunity, it’s important that every deal is teed up for success from the start and that every step thereafter flows efficiently for all parties.
Specifically, the communication that flows between general partners, investors/limited partners, and other parties must be seamless, efficient, and simple. To make this happen, firms must prioritize using a CRE investor communication software solution. Note that this should be more than just a CRM — it should be a system that enables greater information sharing, easier transactional activities, and reporting. There are three key stages of a deal cycle that stand to benefit from having such a system in place, and we’ll explore them here.
1. Sharing New Deal Opportunities
Deal sharing in the commercial real estate space has historically been executed, largely, on a one-to-one basis — and in person. While we’re not saying that conversations should be cut out of your relationship-building and deal sourcing processes, time and resources are more precious than ever. Thus, communicating new deals with your database efficiently — especially with a new, growing generation that prioritizes technology — will be beneficial. Consider leveraging SaaS-based CRE investor communication software that helps you build an investor database and streamlines deal sharing and pitching new opportunities.
Conducting Capital Calls
Getting commitments from investors is just the start of the process — you’ll need to secure their capital to close the deal. No one has time to chase down individual investors today to get checks — not when funds can be collected online in a few clicks. With CRE investor communication software, you can also avoid dealing with templates and documentation — simply initiate a capital call to send a request for funding to your committed investors that are tied to the deal in the system.
Distributing Investor Payments
When the deal is done and you’re hard at work making the asset turn a profit, you’ll need to start issuing payments to the investors who put their trust in you. If you’re still dealing with — and dreading — the cumbersome Wire Day, it’s time to make a change. With the right tool, you can automatically calculate and distribute payments to your investors, in their preferred currency, and directly into their accounts. No more cutting (and delivering) checks or manually processing ACH transactions. You can also increase visibility and reporting into distribution payments to specific investors, by asset, by fund, and other criteria.
Get Ahead of the Curve in 2023 with the Right CRE Investor Communication Software Solution
You already have a variety of tools in place to help you run your business, but only Covercy offers the first banking-embedded investor management software solution specifically for commercial real estate firms and professionals. With investor relations tools, complete fundraising capabilities, automated distributions, and high-yield accounts designed specifically for CRE firms, there’s no better platform to help you position your firm for success and lasting growth in the year ahead.
